Customer Data Collection

Build your customer database automatically through loyalty card signups. Collect contact information and preferences with full GDPR compliance and customer consent.

Customer data collection interface

Manual Data Collection

You need customer data to build relationships and drive repeat business, but collecting information manually is time-consuming and often ignored by customers.

  • Customers won't fill out manual signup forms
  • Time-consuming to collect data at point of sale
  • Worry about GDPR compliance and data privacy
  • No systematic way to gather customer information
  • Missing opportunities to build customer relationships

Automatic & Compliant

Passtastic automatically collects customer data when they add your loyalty card, making data collection effortless while maintaining full GDPR compliance.

  • Automatic data collection through loyalty card signup
  • GDPR-compliant with built-in consent management
  • Customizable data fields - collect what you need
  • Opt-in approach respects customer privacy
  • Zero effort required from staff or customers

How Data Collection Works

Simple, automatic data collection that respects customer privacy and builds your database effortlessly.

1

Configure Fields

Choose which customer data to collect. Set fields optional or required.

2

Customer Opts In

When customers add your loyalty card, they can choose to provide their information.

3

Data Stored Securely

Customer information is automatically added to your CRM with full encryption and GDPR compliance.

4

Build Relationships

Use collected data to personalize service and communicate effectively.

What Customer Data Can You Collect?

Choose from standard contact fields or add custom questions specific to your business needs.

📞

Contact Information

Essential contact details for customer communication and marketing.

  • Full name
  • Email address
  • Phone number
  • Mailing address
❤️

Personal Preferences Coming Soon

Learn about customer preferences to provide better, personalized service.

  • Birthday and anniversary dates
  • Favorite products or services
  • Communication preferences
  • Special dietary requirements
🏢

Business Information Coming Soon

For B2B customers, collect company details and professional information.

  • Company name and size
  • Job title and department
  • Industry and business type
  • Purchase decision maker

Marketing Consent Coming Soon

GDPR-compliant consent tracking for marketing communications and data processing.

  • Email marketing consent
  • SMS marketing consent
  • Data processing agreement
  • Third-party sharing preferences

Custom Questions Coming Soon

Add your own questions specific to your business or industry needs.

  • How did you hear about us?
  • What brings you here today?
  • Any special requests or notes?
  • Customer satisfaction feedback
📊

Visit Context Coming Soon

Automatically collected information about customer interactions and behavior.

  • First visit date and location
  • Signup source (QR, link, etc.)
  • Device and browser information
  • Referral source tracking

Full GDPR Compliance Built-In Coming Soon

Collect customer data responsibly with automatic compliance features and transparent privacy controls.

✅ Explicit Consent

Customers must actively choose to provide information. No pre-checked boxes or hidden data collection.

✅ Purpose Specification

Clear explanation of how customer data will be used, with separate consent for different purposes.

✅ Data Minimization

Only collect data you actually need. Configure optional vs. required fields based on your business needs.

✅ Right to Access

Customers can request their data at any time. Automatic data export functionality built-in.

✅ Right to Deletion

Easy data deletion process when customers request removal from your database.

✅ Data Portability

Export customer data in standard formats for transfer to other systems when requested.

✅ Consent Management

Track and manage customer consent preferences with full audit trail and easy updates.

✅ Privacy by Design

Data protection built into every feature from the ground up, not added as an afterthought.

Ready to Start Collecting Customer Data?

Build your customer database automatically with GDPR-compliant data collection through loyalty cards.

Setup Data Collection Learn About Privacy
✓ No setup fees ✓ 30-day free trial ✓ Cancel anytime

Latest Insights

Stay updated with the latest trends and tips in digital loyalty programs

Coupon to Loyalty Cards: Real Use Cases for Turning First-Time Customers Into Regulars

Solution Read more →

The Real Cost of Paper Loyalty Cards vs Digital: A Small Business Analysis

Solution Read more →

6 ready-to-run membership ideas for cafes, salons, and clubs

Solution Read more →

Profitable Profits: Why Every Restaurant Needs a Digital Membership Card in 2025

Solution Read more →
View All Articles →